element14 announces winners of online community contests
BANGALORE, INDIA: element14 (formerly Farnell), the industry’s first fusion of commerce and community supporting millions of engineers and purchasing professionals worldwide, recently engaged its online community forum members via two creative contests. Held as part of the new brand launch celebrations, it provided members of the community a chance to win $1,500 and $500 for its ‘Design an element14 T-shirt’ and ‘Be in Your Element’ contests respectively.
“These competitions reveal the creativity of our element14 community, and it was really interesting to see what people came up with. The success of this competition has given us great ideas for future competitions and impetus to keep innovating,” said Nader Tadros, Marketing & eCommerce Director, element14, Asia Pacific.
“We are happy with the participation from the community members and their strong response highlights the vibrancy and creativity of element14’s online members. Since late 2010, over 400,000 customers worldwide have visited our website and our unique and dynamic online community portal provides integral value to our customers, as this is the place where electronic design engineers, procurement professionals and even students and hobbyists are able to interact closely and exchange salient information and feedback.”